15 Jul 2021

BAGMA Director talks AEA deal on industry podcast

In the latest edition of industry podcast Inside Agri Turf, BAGMA Director Keith Christian talks about the association being bought by the AEA.

The deal took place on July 1, 2021, and in this podcast Keith talks to host Chris Biddle about the deal, alongside AEA Chief Exec Ruth Bailey.

They chat about the rationale for the move, and the likely implications for manufacturer/dealer relationships.

Listen again here