Boosting recruitment within the Agricultural, Grasscare and Power Equipment industry

The Landbased Education and Training Committee (LE-TEC) has published a new careers guide aimed at informing school leavers and others of the wide range of opportunities in the Agricultural, Grasscare and Power Equipment industry.

LE-TEC is a joint initiative between AEA, BAGMA and IAgrE to co-ordinate training, education, recruitment and promotional activities across the landbased engineering sector.

The 16 page brochure, World of Opportunity, which is available in print and digital format features information on the dealer sector, manufacturers and suppliers, apprenticeship opportunities, the LTA scheme and further/higher colleges and universities. It contains pen pictures of those currently working in the industry including apprentices, technicians, sales and parts specialists and employers.

The brochure was written and compiled by Chris Biddle, editor of the IAgrE journal Landwards and founder of Service Dealer, together with Southampton-based designer Martin Hebditch.

Chris says “In many ways this was one of the most challenging, yet satisfying, projects I have ever worked on due to the sheer diversity of the sectors encompassed by the title Landbased Engineering which, lets face it, probably means little to outsiders.

I had excellent support and feedback from the LE-TEC partners as the project progressed, and we never had to lose sight of the fact that we had to speak to those to whom our industry was a real unknown”.

Early reaction came from dealers shown the final draft. David Sturges, now with JD dealer Burden Bros after long spells with manufacturers Hayter and Countax said “I think this is a great initiative. The brochure looks really professional” whilst Steve Halley of Cheshire Turf Machinery said “Thanks for your efforts in attracting young people to our industry. As you know, once hooked, many people stay in the trade for life”.

View the digital version of World of Opportunity