Why did Briggs & Stratton go bankrupt?


Briggs and Stratton have a varied history in the outdoor power equipment industry spanning a very long period of time, writes Keith Christian, Director of BAGMA.

They have undergone many changes over the years from their roots making locks for the automotive industry to the largest manufacturer of small-powered petrol engines in the world making up to 10 million engines a year in their heyday.

In more recent years they took over several large whole goods manufacturers with brands such as Snapper, Simplicity, Ferris and a variety of high-volume US brands.

The influence they have had on the market over the years and their seemingly sudden demise to the point of bankruptcy (Chapter 11 filing in the USA) should not pass us by without understanding why.

The link below will take you to an article posted on Urban Milwaukee and written by Michael Rosen and Charlie Dee in late September covering some of the history of Briggs and Stratton.

Let us hope that the new owners can keep one of our industries iconic companies alive for many more years to come.

Read the full story here

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