LAMMA to move to the NEC creating UK’s premier agricultural event

Briefing Media today announces that the UK’s largest agricultural machinery show, LAMMA, will move to the NEC from January 2019.

LAMMA will continue to be a free-to-attend event and will remain on its proven and successful January timeline.

Commenting on the move to the NEC, Elisabeth Mork-Eidem, Group Head of Events at Briefing Media, said:

“We are excited by the opportunities that this new venue creates for the LAMMA show.  LAMMA has a deserved reputation as the meeting place for the entire industry at a time of the year when key buying decisions are made.  The move to the NEC will provide an entirely indoor environment, bringing it up to the professional standards that are expected of a market-leading event.

The NEC is the UK’s leading exhibition venue and provides unparalleled scale, facilities and transport links, and we are looking forward to working with the NEC to ensure that LAMMA grows and develops further to serve this important market.

LAMMA will retain its focus on farm machinery, equipment and services and will build on the reputation earned over more than 30 years.”

Kathryn James, Managing Director of NEC Group Conventions and Exhibitions said: “We are delighted to welcome LAMMA, along with their exhibitors and visitors, to the NEC. We understand the importance of the event to the agricultural sector, and are honoured to be working with them as they bring their popular event indoors to serve the growing needs of the industry.”

Dates and pricing:
The first LAMMA show at the NEC will take place on Tuesday 8th and Wednesday 9thJanuary 2019. Rates for LAMMA ’19 will be published in time for the LAMMA ’18 show, where there will be a meeting for all exhibitors the evening before the show starts.

Moving forward:
This is an extremely exciting time for the LAMMA show and the UK agricultural sector, and we want to ensure we work as closely as possible with all our exhibitors to ensure you have a positive experience.

We understand that you will have plenty of questions and we will be keeping you up to date with all the latest information.

In the meantime, please contact Kate Walsh on 07787 242185 or Nicky Hunt on 07971 666371 who will be more than happy to answer any questions.