New Holland Agriculture announces dealership expansion in the UK


New Holland has announced it will expand its dealership network in the UK.

The expansion follows an acquisition agreement between Russell’s of Malton, North Yorkshire, and Platts Harris Ltd of Darley Dale, Derbyshire.

Russell’s has reached an agreement in principle to acquire neighbouring New Holland dealership, Platts Harris Ltd. Heads of Terms are agreed, and both parties will now work towards a completion by the end of October 2020.

Russell’s has with seven current New Holland Agriculture depots in Yorkshire, Derbyshire and Northamptonshire, Russell’s plan to integrate Platts Harris into their successful agricultural business with the retention of the Tuxford depot near Newark.

The Platts Harris territory covers the area of North Derbyshire, Nottinghamshire and South Yorkshire and will complement the current Russell’s territories around these areas. It will also provide continuity of service to Platts Harris’ many existing loyal customers. Platts Harris Darley Dale area will be covered from Russell’s recently opened Cubley depot near Ashbourne.

All Russell’s depots will trade under Russell’s name from the end of October, including the Hallmark depots in Derbyshire and Northamptonshire, acquired by Russell’s in 2016.

Paul Russell, Managing Director at Russell’s said: “We are looking forward to the challenge and opportunities the new territory provides whilst maintaining an excellent level of service to the existing customer base.

“Russell’s is a family business and we place customer care at the core of everything we do. With our dedicated team of more than 150 people throughout Yorkshire, Derbyshire and Northants we look forward to growing our business in the new area together with New Holland.”

Pat Smith, Business Director UK & ROI at New Holland, added: “We congratulate Paul and all of his team on this announcement which demonstrates the continued growth and strength of our dealer network to meet the challenges of the future in our business.

“We look forward to supporting Russell’s in growing our business in the area and continuing to support all New Holland customers in the Tuxford and Darley Dale areas.

“We would also extend our thanks to all the staff, present and past, who have represented New Holland and Platts Harris over many years. Your fine heritage will be in good hands with Russell’s in the future.”

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