13 Oct 2020

Honda announces sacking of 50 dealers

Honda has announced the sacking of 50 dealers. 

In a bid to streamline the business, Honda has announced the sacking of 50 dealers of the 200 or so they had.

An anonymous Honda dealer, who has been one of those sacked, said: “I had an idea it was coming and to be honest much that I would have rather kept it, the pressure is off for the numbers game and range commitment, it was a hard product to sell for a profit.”

In a report in Service Dealer, Chris Biddle summed up the history and feeling of this move very well. Service Dealer and Chris have kindly allowed us to run his report.

To read the full comment piece click here