01 Mar 2021

Hunt Forest Group acquires neighbouring Deere dealership

Hunt Forest Group has announced an agreement to acquire neighbouring John Deere dealership and BAGMA member C Smart Agri-cultural Services.

The move – in line with Deere’s ‘dealer of tomorrow’ strategy – brings together both agricultural and turf equipment sales in a single business covering most of central southern England, while simplifying all aspects of parts and service supply to customers in the area.

All Smart’s employees are being transferred as part of the sale, along with the three existing branch locations in Dorset and Somerset which will continue to operate under the business name Smart Ag Services. The expansion will see Hunt Forest Group nearly double in size, employing around 180 people in total.

Hunt Forest managing director Tim Hunt said: “We have always had close links with Colin Smart in the past and on a personal note I would like to thank him for continuing to help throughout this process and being so positive. We share the same core values that encompass our business ethics, staff and customers and I believe this has been key to completing the sale. The next steps will be very exciting indeed and we look forward to sharing and learning from each other as we continue to grow all aspects of our business.”

Tim Hunt - Colin Smart

Hunt Forest Group managing director Tim Hunt (left), and Colin Smart, managing director of Smart Ag Services

John Deere Limited division sales manager Joedy Ibbotson said: “This is another great fit for our dealer network, combining two businesses with common values based on delivering an exceptional customer experience with a focus on knowledgeable staff and connected support.”

Hunt Forest Group supplies the full John Deere product range from six outlets covering Wiltshire, Hampshire, Berkshire, Surrey and the Isle of Wight.