05 May 2021

P Tuckwell launches new brand identity

Machinery dealership, P Tuckwell Ltd has launched of a new corporate brand identity, name and tagline.

The organisation will now be known as Tuckwells, a name already used by many of their customers. With the tagline, Machinery for every landscape.

As a long established third generation family business it became clear that the equity and reputation built  under its previous identity was a hugely valuable asset. This led to the decision to evolve the brand rather  than completely change it.

James Tuckwell, Managing Director, said: “Over the past 67 years, we’ve built a strong reputation for customer service.

“It was important that we continue to build on the legacy that my grandfather created, and although we have seen huge changes within the business, we will always remember how it began.”

Len Tuckwell started the business in 1954, selling Ferguson tractors, and by 1964 became one of the first  John Deere dealers in the UK. The latest evolution of the business has seen the acquisition of Burden Bros Agri, the John Deere dealership covering Kent, Surrey and East Sussex. Tuckwells now employs nearly 300 people across the South East.

“We can’t wait for our customers to see the newest version of the Tuckwells brand, we are really excited about see the visual changes across all 10 outlets, but more importantly are very proud of what it stands for. Our family’s heritage is very important, as is the very first tractor that my grandfather sold – which is why it  remains an integral part of the logo.

"We are also a growing business, with an extended family made up of  every single one of our employees. It’s important that their efforts as a team are recognised – hence we are now known as Tuckwells."