01 Mar 2021

Spearhead awards machinery supplier with ‘tremendous energy’

A specialist machinery supplier near Daventry has been named Spearhead’s Dealer of the Year 2020.

Attlefield Farm Machinery is run by Henry White, aged 29, who was noted for his tremendous energy and after sales support.

The firm first stocked Spearhead equipment three years ago, and in the last 18 months, their sales performance placed them at the top of Spearhead’s league table.

Henry comes from a well-known family with industry heritage. His father, Patrick White, runs PJ Services, the well-known international haulage company.

In his early 20s, Henry started selling quad bikes. Today, he operates from brand new purpose-built premises with Spearhead equipment at the helm. The Hellidon site includes fully-stocked showrooms, offices, and well-run workshops.

Henry said: “I’m delighted Attlefield Farm Machinery has been named Spearhead Dealer of the Year. It’s great recognition for the team here and I’m happy to keep building on the high standards that we have set ourselves. To my advantage, Spearhead takes centre stage here and I believe we give the brand the energy and attention it rightly deserves. There’s incredible demand for robust mowing and cutting machines in the UK. I'm so proud to align my business with the quality of Spearhead.”

Jack Norton, of Spearhead, recently presented Attlefield Farm Machinery’s trophy to Henry. Spearhead nominates a Dealer of the Year annually, basing the decision on dealer promise and success.