Toro appoint new sales manager


Matthew Coleman has been appointed Sales Manager, LCE & Siteworks UK Direct Business, for Toro.

Joining the business as a Sales Manager, Matthew will be responsible for growing the LCE and Siteworks side of the business for the UK, reporting into Craig Hoare, Sales and Marketing Manager – UK Direct Markets.

Matthew joins the Toro team from his previous role at Fuchsia Exhibition Services, a family run business of 40 years, dedicated to events and exhibitions services within the grounds care and construction markets. Fuchsia specialises in the design and construction of exhibition spaces for several top companies in the grounds care industry, including Toro.

Matthew has more than 12 years of experience in the grounds care market, importing and distributing zero-turn, stand-on and remote-control mowers around the UK for brands such as Ferris, Wright, Spider and Avant. Combining his technical knowledge and sales management experience, Matthew built a successful dealer network that has allowed him to enhance his knowledge of the grounds care industry whilst establishing successful industry relationships.

Now taking on his new role with Toro, Matthew will be a fresh pair of eyes for the LCE and Siteworks side of the business. His main responsibilities in this role will be to educate the UK market on the Toro LCE and Siteworks ranges and how Toro’s equipment in those areas can be a huge asset in successful sales growth.

Matthew said: “I am incredibly excited to be embarking on this challenging journey with Toro, helping to grow the LCE and Siteworks business for the UK.”

“On a day-to-day basis, I’m looking forward to visiting dealers all around the country and becoming a product specialist for the LCE and Siteworks product lines. I’ve joined Toro at a really exciting and poignant time, where products such as the Dingo have huge potential in the UK. It’ll be great to start talking about these products more with dealers.”

Welcoming Matthew to his team, Craig said: “I am really pleased Matthew has joined the team and this signifies Toro’s intent to grow within the UK Landscaper, Arboricultural and Construction markets. Matthew has a wealth of experience and is respected within the industry and will be well placed to manage and support our dealer network, ensuring Toro builds meaningful and successful partnerships in the Professional Landscaper market.”

In his personal life, Matthew enjoys sports, having studied Sports Science at Loughborough University. He enjoys rugby and has been taking part in offshore water ski racing for the last five years.

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