News

Latest news from BAGMA

12.01

BAGMA’s December Mini Conference – Let it snow, let it snow……

Despite nearly 24 hours of heavy snow and then a deep freeze the final BAGMA 100th Anniversary Mini Conference was a great success. Delegates braved the severe weather and icy conditions to attend the conference at Ledbury Rugby Club which proved to be a fantastic venue. Ten speakers from different areas of industry covered various […]

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Industry News

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11.01

Bigwoods Agri Ltd to become a VALTRA dealer

Bigwoods Agri Ltd announcement- As of immediate effect BAGMA member Bigwoods Agri Ltd have now become VALTRA dealers for Somerset and parts of Devon. They are very excited to join the VALTRA family, with the T254 Versu Smart Touch winning both Tractor of the year and Best Design at the Recent Agritechnica show. Full training […]

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Current Business Issues
Members' News

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11.01

Les Malin appointed managing director for Etesia UK

In his third successive promotion, Les Malin has been appointed as the new managing director of Etesia UK with immediate effect. After starting his career in the farming industry at the age of 16, Les moved into the groundscare industry in 1993. He joined Etesia UK from Amazone in 2000 as area manager and was […]

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Industry News

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10.01

Lister Wilder Raises A-‘Mow’-Zing Total For Charity

Lister Wilder Ltd, a Kubota dealer, and its 60 strong ‘Mow-team’ has raised a staggering £18,318 for the The Movember Foundation, making the company the 5th largest fundraiser in the UK to support the charity. Formed of company directors, workshop engineers, sales team members and parts advisers, Lister Wilder employees donned great, and some not […]

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Members' News

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13.12

Alasdair Straker retires; but is still on the Case!

Alasdair Straker, our BAGMA and bira man based in Scotland, is to retire at the end of 2017. We wish Alasdair all the very best for his retirement and thank him for his many years of dedication to both BAGMA and bira. However, all is not lost and Alasdair will still be supporting us in […]

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Members' News

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13.12

The 2018 Agri Machinery Trade News Awards – Vote Now

In case you didn’t know, the Agri Machinery Trade News Awards initiative is now underway. This is your chance to spend 1 minute of your time and vote for the companies, teams and individuals that have given you the best support over the last 12 months. Please do vote! Get Voting Now! (new one click […]

Industry News

By bira | Read more

13.12

ISEKI UK becomes major new player

A major new mower and tractor company – ISEKI UK – has been formed and it has named the ex-president of Jacobsen, David Withers, as new managing director. “ISEKI UK is a company formed with investment from ISEKI for the sole purpose of distributing the ISEKI range of products and growing market share and sales […]

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Industry News

By bira | Read more

13.12

UK’s leading event for farm machinery, equipment and services returns in January

BAGMA will be attending LAMMA on Wednesday 17th and Thursday 18th January. You can find us at stand 643, hall 6. Farmers, contractors and other rural businesses looking to improve their bottom line have a great opportunity to quiz hundreds of manufacturers and suppliers of farming machinery, equipment and agricultural services when the LAMMA show returns to Peterborough in […]

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Industry News

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12.12

CLAAS recognise their dealers with awards

The high level of commitment, sales, service and support offered by CLAAS dealers throughout the UK and Ireland was recognised in the annual Dealer Awards presentations. The awards, which were announced at the recent Dealer Council meeting held following the opening of the new CLAAS Academy, recognise overall dealer and tractor sales performance. Six dealers […]

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Industry News

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16.11

BAGMA’s October Mini Conference – A Great Success

Last month, BAGMA ran the first of its 100th Anniversary conferences at Askham Bryan College near York. The excellent facilities offered by the college Conference Centre helped make for a successful and comfortable day for the 50 guests that took advantage of this free BAGMA event. BAGMA President, Brian Sangster, opened the day with a welcome […]

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Industry News

By bira | Read more

16.11

George Browns Wins Renowned Kubota Agricultural Skills Contest

Robert Adkins from George Browns has scooped the top award at the renowned annual Kubota UK Agricultural Skills Contest, a prestigious event that tests the technical expertise of service engineers from Kubota’s extensive dealer network throughout the UK. Now in its third year, the one-day event, held at Kubota’s state-of-the-art training academy at its head […]

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15.11

SALTEX 2017 – The Best SALTEX Yet

A year’s worth of meticulous and strategic planning from show organisers culminated in what is being hailed by many as the best ever SALTEX. The two-day exhibition has quickly grown to become the premier annual grounds care event in Europe and on 1 and 2 November, the halls of the NEC, Birmingham were a hub […]

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By bira | Read more

15.11

IOG Industry Awards Celebrate the very Best in UK Groundsmanship

Almost 700 of the UK’s and Europe’s leading groundscare experts from both the professional and volunteer sector, as well as dignitaries from the governing bodies of sport and influential sports administrators, have honoured the expertise, dedication and passion of the grounds profession at the Institute of Groundsmanship (IOG) annual Industry Awards. Now in its ninth […]

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By bira | Read more

15.11

LAMMA to move to the NEC creating UK’s premier agricultural event

Briefing Media today announces that the UK’s largest agricultural machinery show, LAMMA, will move to the NEC from January 2019. LAMMA will continue to be a free-to-attend event and will remain on its proven and successful January timeline. Commenting on the move to the NEC, Elisabeth Mork-Eidem, Group Head of Events at Briefing Media, said: “We […]

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By bira | Read more

18.10

Brightcrop: The Future

AHDB’s Legacy Plan for Brightcrop Earlier this year AHDB revealed its new three year stratergy to inspire farmers, growers and industry to succeed in a rapidly changing world and promote growth for agriculture post Brexit. As part of this, the organisation took the opportunity to re-evaluate other key areas, including its work in the education […]

bagma
Industry News

By bira | Read more

18.10

CEMA Summit 2017

A Revolution in the Making: EU should lend stringent support to Digital Farming and become a ‘world-leader’ ‘Farming 4.0’ Summit discusses how the EU can help to push innovation forward & ensure adequate access to Digital Farming by farmers of all scales Brussels, 12 October 2017 – The EU should forge ahead and become a […]

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Press Release

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17.10

Dealer of The Year Nominees Announced

November is almost upon us, bringing with it once again a couple of very important dates for dealers’ diaries. First up is the IOG’s SALTEX show at the NEC on the 1st and 2nd November. A little later in the month there is another opportunity to meet up after the exhibition with the Service Dealer […]

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Industry News

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16.10

Major Investment in Turf Management

Origin’s Amenity Business has announced its acquisition of Linemark UK, the country’s leading innovator and supplier of pitch line-marking paints, machines and accessories. Linemark UK joins Rigby Taylor and Headland in providing technically advanced and innovative solutions to turf management professionals. Linemark UK has been the exclusive supplier of line-marking products to Rigby Taylor for […]

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Press Release

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16.10

CLAAS Academy at Bury St Edmunds Officially Launched

CLAAS has underlined its commitment to its UK business with the opening of a £1.2m state-of-the-art training centre in Suffolk. CLAAS UK, which has further plans to build a new multi-million pound UK headquarters on the site of the current one at Saxham, near Bury St Edmunds, held the official launch of its CLAAS Academy […]

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Press Release

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18.09

Finalists Announced for IOG Industry Awards 2017

Record-breaking number of entries to this year’s IOG Industry Awards The finalists have been announced from a record-breaking entry to this year’s prestigious Institute of Groundsmanship (IOG) Industry Awards 2017. Now in its ninth year, the awards – which enjoy headline sponsorship by Rigby Taylor and Top Green – acknowledge the passion, dedication and challenges faced […]

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By bira | Read more

18.09

Prison Sentences Highlighting the need for Level-Crossing Safety

The case of a farmworker who drove on to a railway line and was struck by a train highlights the importance of using level crossings correctly, say safety experts. Dimitar Vaclinov, 34, of Cambridge Road, Ely, was sentenced to 10 months in prison earlier this summer at Cambridge Crown Court after pleading guilty at an […]

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By bira | Read more

18.09

PTO Safety Initiative from Devon Young Farmers Club

Following another tragic accident in the agricultural sector in the Southwest involving a PTO shaft this joint policy has been written and endorsed by The Devon Federation of Young Famers, over 20 different companies from the Agricultural machinery sector, National Farmers Union, Cornish Mutual, NFU Mutual, BAGMA and National Federation of Young Famers. Devon Young […]

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By bira | Read more

18.09

New Holland Presents Methane Powered Concept Tractor at US Show

New Holland Agriculture presented at the Farm Progress Show the latest development in its vision for the sustainable future of farming: a methane powered concept tractor that reimagines the design of this machine and reveals a connected future. The brand imagines the farm of the future as being completely energy independent: a farm that produces […]

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By bira | Read more

18.09

Great News for Apprenticeships

On September 7th the Institute for Apprenticeships (IfA) informed the Landbased Engineering – Training and Education Committee Ltd (LE-TEC) of the following. The IfA’s decision to withdraw the Landbased Engineering level 2 ‘Service Engineer’ apprenticeship from the government’s approved apprenticeship list has been reversed. This decision has been made after consideration of the representations made […]

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By bira | Read more

10.08

The Taylor Report: What change for Employment Law?

When Matthew Taylor was commissioned by the Government to conduct a review, he was asked to look specifically at long-standing existing laws applied against the backdrop of modern and emerging methods of working such as the gig economy, zero hours contracts, agency work etc. His 116 page report was recently published, setting out the need […]

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By bira | Read more

10.08

Kellands Launch New UK Dealer Network

Kellands has teamed up with Rickerby Ltd in its first move towards creating a comprehensive UK sales network. Creators of the Agribuggy low-ground pressure sprayer and the Multidrive range of all-terrain multi-purpose load carriers, Kellands is confident the move will boost brand awareness and put its innovative products in the ‘shop window’ with potential customers. […]

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By bira | Read more

10.08

Land Based Engineering Apprenticeships are at risk

Apprenticeships Outrage From David Kirschner I am absolutely incensed by the situation developing around apprenticeships and the changes in policy being applied by the government. The long overdue reform of apprenticeships based on the 2012 Richard Report was a breath of fresh air. At the centre of this reform was the uplifting of quality and the […]

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By bira | Read more

10.08

Major dealer changes in East of Bomford Turner

Bomford Turner has appointed Thurlow Nunn Standen Ltd (TNS) as its exclusive East Anglian distributor from 1st August 2017, terminating a 35-year relationship with Ernest Doe. The agreement sees TNS assume the Bomford Turner franchise for sales, parts and service across its six depots spanning Norfolk, Suffolk and Cambridgeshire. TNS has resigned directly competitive lines […]

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By bira | Read more

10.08

Help to save the future of Land Based Apprenticeship training

The Institute for Apprenticeships wish to delete the Land-based Engineering Level 2 Service Engineer apprenticeship from the government approved list of apprenticeships in November 2017. Land-based Engineering in conjunction with the Construction Plant industry have developed apprenticeship standards and assessment plans for future employees within the industry as required by the latest government proposals for […]

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By bira | Read more

08.08

Introducing the new BAGMA Bank Regular Savings Account

The New BAGMA Bank Regular Savings Account – an introduction from John Collins, Managing Director, BAGMA Bank. BAGMA bank is looking to increase its depositor base and encourage more members into opening a savings account with their Trade Association bank. As you will be aware, at BAGMA bank we aim to deliver benefit to BAGMA […]

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Press Release

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20.07

CLIMMAR proudly presents its 2017 magazine

CLIMMAR, the international distributors network of currently 16 national European associations, proudly presents its 2017 magazine. The CLIMMAR 2017 magazine will be the first of this magnitude since the organisation was founded and an important step forward in gaining insight into the activities of their members. Members represent a total of 17.164 dealers and 141.950 employees from all […]

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Press Release

By bira | Read more

18.07

Physical Health Campaign: Get fit for work and for life

Ben have just launched a new campaign which will spotlight the importance of good physical health to a person’s life. The new campaign – ‘get fit for work and for life’ – has launched today and Ben have produced some related articles and information on our website: www.ben.org.uk/physicalhealth To help employees working in the industry get fit […]

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By bira | Read more

18.07

Significant new European Regional Development Fund grant boosts Cornwall’s agri-tech sector

Open to SMEs looking to or already investing in Cornwall, this is an opportunity to develop and apply new technologies assisted by project partners, research vouchers, grants and graduate placements The first of its kind in Cornwall and the Isles of Scilly, a new fund has been established as part of a £10m project to […]

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18.07

Deere and Kramer form strategic alliance

John Deere announced that it has invested in Kramer-Werke GmbH in order to emphasise the ambition to establish a long-term alliance. Both companies have agreed, subject to antitrust approval, to provide material handling equipment solutions for distribution through the John Deere dealer network under the Kramer trademark. This new strategic partnership will enable John Deere to provide its […]

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By bira | Read more

18.07

Strengthened Red Tractor standards to arrive on farm in July

Farmers and growers who are part of the Red Tractor Assurance scheme will be receiving a new set of farm standards this month ready for implementation from October. Every three years standards against which farmers are assessed are reviewed to ensure they match up to what consumers want and expect from the £13bn of product […]

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By bira | Read more

18.07

A scam affecting manufacturer, engineering and machinery companies

Operating under a business called P.S.J Tooling, two men (one called Frank Kleber) are visiting businesses who have tooling equipment offering to provide a tool sharpening service.  They are driving a top of the range Audi with foreign plates, speaking very good English; Frank wears an expensive looking Rolex watch.  Frank and his associate turn asking for […]

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By bira | Read more

19.06

BAGMA at The Royal Highland Show

Stand: 221 Avenue Q. BAGMA will be in their usual spot at the Royal Highland Show and will have a number of service providers and guests on the stand throughout the show. Please see our stand attendance list below. Uniquely this year the show will be attended by both the BAGMA President, Brian Sangster and […]

Uncategorized

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19.06

Trailblazer Apprenticeships in Landbased Engineering

Information Events New apprenticeships in Landbased Service Engineering are being introduced later this year and key partners representing the Landbased Engineering industry are coming together with colleges and training providers to offer a series of “What it all about” Seminars where machinery dealerships can find out more about these apprenticeships as well as the new […]

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By bira | Read more

19.06

Contracting Prices – Rise Inevitable

Press Release Rising input costs will see the cost of agricultural contracting services climb in coming months. Publishing the National Association of Agricultural Contractor’s (NAAC) 2017 charges, the Association Chief Executive Duncan Russell commented, ‘Whilst prices have not risen significantly since last year, the time is coming that increases are inevitable. We are seeing rapidly […]

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By bira | Read more

16.05

Agri Machinery Trade Reports

New Dealer Appointments at CLAAS CLAAS UK has announced two new additions to its dealer network that will reinforce the growing product range and support increasing sales of its CLAAS tractor, telescopic handler and green harvest product ranges. New to the CLAAS dealer network are Alkmonton Tractors who will be covering Derbyshire and north Staffordshire, […]

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16.05

The Institution of Agricultural Engineers focuses on the role of the technician

The Institution of Agricultural Engineers (IAgrE) has launched a new grade of membership to recognise the importance of the role of the technician in the landbased sector. IAgrE CEO, Alastair Taylor commented: “It is so important that we recognise the important role which our technicians fulfil across agricultural engineering in all of its forms. These […]

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16.05

New President for AEA

Mark Ormond, Managing Director of SAME Deutz-Fahr UK, takes over the annual presidency of the Agricultural Engineers Association. During his speech at this year’s annual conference, Mark highlighted the importance the AEA will be to its members as we head on our path out of the EU. Mark was born into a farming family and […]

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16.05

BAGMA Bank

Dedicated bank launches to support agricultural and garden machinery dealers On the 1st May 2017, the British Agricultural Garden Machinery Association (BAGMA) announced the launch of BAGMA bank, a bank dedicated to businesses in the agricultural market providing a swift, personal service with dedicated support. As an association BAGMA are currently celebrating their centenary year and […]

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12.04

Technical Innovation Recognition by RHASS

The Royal Highland and Agricultural Society of Scotland has a historic reputation for recognising and rewarding excellence. As agriculture and rural industry has evolved, the RHASS has responded with appropriate changes to its annual awards. Technical Innovation is pivotal to the future of Scotland’s key industries, whether in keeping with the industry, improving the environment, […]

Uncategorized

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12.04

Great Plains to Close Sleaford Factory

Great Plains Manufacturing announced today the decision to stop production of Great Plains Products at its Sleaford, UK site and close the facility. This decision comes in the wake of an extended downturn in the worldwide agricultural economy. Current production is to be complete by mid-year 2017. Other operations and functions of the Sleaford site […]

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12.04

Apprenticeship Levy: Apprenticeship Service – latest functionality

As you’ll know, the apprenticeship levy started on Thursday, 6 April. The levy will underpin a reformed system in which apprenticeships are more rigorous, better structured, independently assessed and more clearly aligned with the skills valued by you as an employer. To help employers prepare for the introduction of the levy, the Department of Education, […]

Uncategorized

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12.04

Brexit has created uncertainty in agriculture

Brexit has created administrative and diplomatic uncertainty in agriculture over the issue of quotas, tariffs and the terms of its World Trade Organisation membership, Reuters has reported. In order to trade on its own after withdrawing from the European Union, the UK must draw up a document that sets out its own commitments to the […]

Uncategorized

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21.03

Help build public trust in farming

11th June 2017 As we prepare to leave the European Union, it is clear that the farming sector will be greatly impacted by this change. Smart, practical and reasoned approaches will be vital as we draw up a new UK Food, Farming and Environment Policy.  Equally important is the support of those that need farming most – the public. The […]

Uncategorized

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20.03

UK Exports of Agricultural and Outdoor Power Engineering up 3% in 2016

Within this total, exports of agricultural equipment slipped marginally to £1.53 billion, largely due to a sharp fall in exports of tractor engines; excluding them, exports were up 7%. Exports of outdoor power products rose by nearly a third to £229 million, largely due to increased shipments of non-agricultural mowers. The EU remains our key […]

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20.03

“Breathtaking Support” from Dealers Gives Kverneland Group Two Excellence Awards

The awards were presented to the Kverneland team at their UK base in St Helens on Monday 6th March. Kverneland Group have won two of the manufacturer awards on offer in the inaugural Agri Machinery Trade Excellence Awards, in what was a stunning show of support for the company from their UK dealers. The company […]

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By bira | Read more

18.10

CEMA Summit 2017

A Revolution in the Making: EU should lend stringent support to Digital Farming and become a ‘world-leader’ ‘Farming 4.0’ Summit discusses how the EU can help to push innovation forward & ensure adequate access to Digital Farming by farmers of all scales Brussels, 12 October 2017 – The EU should forge ahead and become a […]

By bira | Read more

16.10

Major Investment in Turf Management

Origin’s Amenity Business has announced its acquisition of Linemark UK, the country’s leading innovator and supplier of pitch line-marking paints, machines and accessories. Linemark UK joins Rigby Taylor and Headland in providing technically advanced and innovative solutions to turf management professionals. Linemark UK has been the exclusive supplier of line-marking products to Rigby Taylor for […]

By bira | Read more

CLAAS Academy at Bury St Edmunds Officially Launched

CLAAS has underlined its commitment to its UK business with the opening of a £1.2m state-of-the-art training centre in Suffolk. CLAAS UK, which has further plans to build a new multi-million pound UK headquarters on the site of the current one at Saxham, near Bury St Edmunds, held the official launch of its CLAAS Academy […]

By bira | Read more

08.08

Introducing the new BAGMA Bank Regular Savings Account

The New BAGMA Bank Regular Savings Account – an introduction from John Collins, Managing Director, BAGMA Bank. BAGMA bank is looking to increase its depositor base and encourage more members into opening a savings account with their Trade Association bank. As you will be aware, at BAGMA bank we aim to deliver benefit to BAGMA […]

By bagma | Read more

20.07

CLIMMAR proudly presents its 2017 magazine

CLIMMAR, the international distributors network of currently 16 national European associations, proudly presents its 2017 magazine. The CLIMMAR 2017 magazine will be the first of this magnitude since the organisation was founded and an important step forward in gaining insight into the activities of their members. Members represent a total of 17.164 dealers and 141.950 employees from all […]

By bira | Read more

29.01

Winner of Saltex free prize draw announced

Saltex free prize draw has taken place and the winner has been announced Congratulations to Andrew Evans from Ieuan Evans & Son who was announced as the winner of the Saltex free prize draw. The draw was held on the BAGMA stand at Saltex. Andrew was chosen at random for the SIP Engine Driven Pressure Washer […]

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11.01

Bigwoods Agri Ltd to become a VALTRA dealer

Bigwoods Agri Ltd announcement- As of immediate effect BAGMA member Bigwoods Agri Ltd have now become VALTRA dealers for Somerset and parts of Devon. They are very excited to join the VALTRA family, with the T254 Versu Smart Touch winning both Tractor of the year and Best Design at the Recent Agritechnica show. Full training […]

By bira | Read more

12.01

BAGMA’s December Mini Conference – Let it snow, let it snow……

Despite nearly 24 hours of heavy snow and then a deep freeze the final BAGMA 100th Anniversary Mini Conference was a great success. Delegates braved the severe weather and icy conditions to attend the conference at Ledbury Rugby Club which proved to be a fantastic venue. Ten speakers from different areas of industry covered various […]

By bira | Read more

11.01

Les Malin appointed managing director for Etesia UK

In his third successive promotion, Les Malin has been appointed as the new managing director of Etesia UK with immediate effect. After starting his career in the farming industry at the age of 16, Les moved into the groundscare industry in 1993. He joined Etesia UK from Amazone in 2000 as area manager and was […]

By bira | Read more

13.12

The 2018 Agri Machinery Trade News Awards – Vote Now

In case you didn’t know, the Agri Machinery Trade News Awards initiative is now underway. This is your chance to spend 1 minute of your time and vote for the companies, teams and individuals that have given you the best support over the last 12 months. Please do vote! Get Voting Now! (new one click […]

By bira | Read more

ISEKI UK becomes major new player

A major new mower and tractor company – ISEKI UK – has been formed and it has named the ex-president of Jacobsen, David Withers, as new managing director. “ISEKI UK is a company formed with investment from ISEKI for the sole purpose of distributing the ISEKI range of products and growing market share and sales […]

By bira | Read more

UK’s leading event for farm machinery, equipment and services returns in January

BAGMA will be attending LAMMA on Wednesday 17th and Thursday 18th January. You can find us at stand 643, hall 6. Farmers, contractors and other rural businesses looking to improve their bottom line have a great opportunity to quiz hundreds of manufacturers and suppliers of farming machinery, equipment and agricultural services when the LAMMA show returns to Peterborough in […]

By bira | Read more

12.12

CLAAS recognise their dealers with awards

The high level of commitment, sales, service and support offered by CLAAS dealers throughout the UK and Ireland was recognised in the annual Dealer Awards presentations. The awards, which were announced at the recent Dealer Council meeting held following the opening of the new CLAAS Academy, recognise overall dealer and tractor sales performance. Six dealers […]

By bira | Read more

16.11

BAGMA’s October Mini Conference – A Great Success

Last month, BAGMA ran the first of its 100th Anniversary conferences at Askham Bryan College near York. The excellent facilities offered by the college Conference Centre helped make for a successful and comfortable day for the 50 guests that took advantage of this free BAGMA event. BAGMA President, Brian Sangster, opened the day with a welcome […]

By bira | Read more

18.10

Brightcrop: The Future

AHDB’s Legacy Plan for Brightcrop Earlier this year AHDB revealed its new three year stratergy to inspire farmers, growers and industry to succeed in a rapidly changing world and promote growth for agriculture post Brexit. As part of this, the organisation took the opportunity to re-evaluate other key areas, including its work in the education […]

By bira | Read more

17.10

Dealer of The Year Nominees Announced

November is almost upon us, bringing with it once again a couple of very important dates for dealers’ diaries. First up is the IOG’s SALTEX show at the NEC on the 1st and 2nd November. A little later in the month there is another opportunity to meet up after the exhibition with the Service Dealer […]

By bira | Read more

11.01

Bigwoods Agri Ltd to become a VALTRA dealer

Bigwoods Agri Ltd announcement- As of immediate effect BAGMA member Bigwoods Agri Ltd have now become VALTRA dealers for Somerset and parts of Devon. They are very excited to join the VALTRA family, with the T254 Versu Smart Touch winning both Tractor of the year and Best Design at the Recent Agritechnica show. Full training […]

By bira | Read more

10.01

Lister Wilder Raises A-‘Mow’-Zing Total For Charity

Lister Wilder Ltd, a Kubota dealer, and its 60 strong ‘Mow-team’ has raised a staggering £18,318 for the The Movember Foundation, making the company the 5th largest fundraiser in the UK to support the charity. Formed of company directors, workshop engineers, sales team members and parts advisers, Lister Wilder employees donned great, and some not […]

By bira | Read more

13.12

Alasdair Straker retires; but is still on the Case!

Alasdair Straker, our BAGMA and bira man based in Scotland, is to retire at the end of 2017. We wish Alasdair all the very best for his retirement and thank him for his many years of dedication to both BAGMA and bira. However, all is not lost and Alasdair will still be supporting us in […]

By bira | Read more
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