Some 2,700 exhibitors expected – 65 percent of companies from abroad – 23 halls – seven-day targeted program – 430,000 visitors anticipated – Technical program with DLG Spotlights – New: Digital Farm Center – guiding theme “Touch Smart Efficiency” – Systems & Components held in parallel – Dealers in focus
With more than 2,700 exhibitors expected — 65 percent from abroad — AGRITECHNICA 2025 is once again fully booked, filling all 23 halls. All leading global farm equipment manufacturers have confirmed their participation, joined by a broad spectrum of specialist machinery companies, suppliers, and an impressive startup presence. Exhibitors from over 50 countries will showcase solutions for every stage of the farming process — from tractors and tillage implements to spreaders, sprayers, and harvesters — clearly structured into defined product areas. Autonomous systems, field robots, and advanced digital technologies — key drivers of innovation in arable farming — will also feature prominently.
With 430,000 visitors expected, the world’s largest trade fair for agricultural machinery will take place from 9 to 15 November in Hanover, Germany. A new “7 Days, 7 Topics” format will see each day tailored to specific target groups.
The week opens on Sunday with the Innovation and Press Day, followed by two Agribusiness Days on Monday and Tuesday, offering limited access and premium ticketing for large-scale farmers, dealers, and contractors. Midweek, International Farmers Day will shine a spotlight on Canada, the Czech Republic, and France, alongside Digital Farm Day, which focuses on the latest digital solutions for smarter, more efficient farming. On Friday, Young Farmers Day will be celebrated, culminating in a popular party, before AGRITECHNICA concludes on Saturday with “Celebrate Farming Day”, when traditional tractors roll out of the halls at 18:00, horns sounding in tribute.
A particular emphasis will be placed on agricultural machinery dealers. With restricted access during the Agribusiness Days, these two days offer the ideal setting for focused, professional discussions between manufacturers and their dealer networks. Dealers looking to strengthen their presence are invited to participate in the International Dealer Center (hall 2).
With around 60 exhibiting companies and about 6,000 visiting professionals, the UK continues to play a major role at AGRITECHNICA and contribute significantly to the show’s distinctive atmosphere.
To engage directly with British agri-professionals, AGRITECHNICA 2025 was presented in June as part of its AGRITECHNICA on Tour campaign at the Cereals Event. Numerous visitors stopped by — manufacturers reviewing their stand plans and solution-driven farmers eager to discover what innovations await them at the world’s leading trade fair for agricultural machinery and crop production. Despite current challenges, British farming professionals continue to show remarkable resilience and adaptability, actively pursuing new strategies to drive their businesses forward.
Many have already confirmed their plans to visit Hanover — because, as they say, “once you’ve experienced AGRITECHNICA, it’s impossible to resist its call again.”
To simplify travel arrangements, AGRITECHNICA’s UK travel partner, Field Farm Tours, is offering expert advice and tailored travel packages, currently with two pricing options to align with the themed day program.
The clear message from the British Isles: the appetite for innovation has never been stronger — and AGRITECHNICA is the place to experience it all first-hand this November in Hanover. More than just a trade fair, it is the world’s agricultural meeting place — delivering practical solutions, showcasing pioneering technologies, and offering an unrivaled platform for international exchange. British agri-professionals are ready — and AGRITECHNICA looks forward to welcoming them.
