North-East-based agricultural machinery specialists, Ancroft Tractors Ltd, recently marked a significant milestone – 30 years as a Merlo dealer. The achievement was celebrated with a long service award presented to Managing Director, Tom Brown, at LAMMA Show last week.

Founded in 1979, Ancroft Tractors is a family-run business with a proud tradition of serving the agricultural community. With head office in Berwick-upon-Tweed, along with a depot selling and servicing Merlo’s in Kelso, Ancroft Tractors ensure comprehensive coverage across Northumberland, the Scottish Borders, and Mid/East Lothian. Specialising in new and second-hand machinery sales and service, the company has built a solid reputation for reliability and customer service.

Reflecting on the partnership, Shaun Groom, General Manager of Merlo UK, said: “Ancroft Tractors have been selling Merlo products and supporting their customers since 1994. Only a year after Merlo UK was established in 1993, and two years before Merlo’s Turbofarmer range was launched.  Ancroft Tractors were one of the first dealers in the UK to sell Merlo machines to the agricultural industry and over the past 30 years and they’ve witnessed Merlo’s continuous innovation and evolution—from the introduction of the Multifarmer in 2000 to the launch of Merlo’s Generation Zero electric telehandlers in 2021. Merlo owes Ancroft Tractors a debt of gratitude for their loyalty and support, and we are proud to count them as a valued Merlo dealer.”

ANCROFT TRACTORS CELEBRATES 30 YEARS AS A MERLO DEALER
Shaun Groom presenting Merlo’s 30 years, long service award to Tom Brown.
Left to right: Euan Thomson, Area Sales Manager, Merlo UK; Will Tooke, Group Sales Development Manager; Shane Quarrie, Territory Sales Manager; Tom Brown, Managing Director; Ian McAree, Territory Sales Manager; Alan Renton, Branch Sales Manager, Ancroft Tractors Ltd; Shaun Groom, General Manager, Merlo UK and Ireland.

Tom Brown, Managing Director at Ancroft Tractors added,  “As a friendly, family owned-business, backed by the best parts, service and sales teams we have embraced new products and technologies and introduced them to our customers.  It has been a privilege to work with Merlo for the past 30 years and we look forward to continuing this strong partnership in the future.”

This milestone celebrates a decades-long partnership built on shared values of innovation, quality, and commitment to customer success.