Working with dealers to build performance and effective relationships
This course is designed to provide delegates with the knowledge, skills and confidence to build effective relationships with dealership owners, managers and staff in sales and aftersales. Whether agreeing business plans, managing dealership development, negotiating changes, or simply providing effective support to dealer teams, this programme will help delegates build productive and performance-oriented relationships with their dealership contacts.
By the end of the course delegates will understand or be able to:
- Understand the core functions of the area manager role
- Build effective working relationships
- Utilise sales, service, parts & financial performance indicators
- Build a shared agenda for dealership development
- Work with dealership managers to shape future performance
- Resolve disagreement and conflict effectively
- Agree and implement sustainable dealer action plans
- The role, risks and examples of AI use for area managers in the field
Delegates should ideally be in an area management role, or be progressing towards taking this role on within the following year.
This is a two day training course and will take place at the AEA Training Centre at Samuelson House, 62 Forder Way, Hampton, Peterborough, PE7 8JB.
Cost for the course is £320 BAGMA Members, £385 Non-Members
Next available course date: 17th – 18th February 2026
For more information on this training course please fill in the form or to book a place, please contact Angela Barnatt on ab@aea.uk.com
